About Shepherd Holmes Group


Bill Hartnett

Throughout his business career Bill was frustrated with paying high marketing fees for impressions, clicks, and exposures. It seemed the answer to why the marketing wasn’t working was that they needed more resources.  

“All I want is more warm leads!” 

So Bill dug in and started researching for a system.  A framework. “A process that helped move customers with a problem to be solved toward a business that could solve that problem.” Why does this have to be so difficult?  

From the research Bill discovered 3 Key Characteristics he was looking for in a framework: 

  1. Humility; Put the Clients’ needs first. 
  2. Discipline; Follow a proven process 
  3. Dedication; Stay with the process to learn and improve

Bottom Line: Show results that are measured in Leads, Conversion, and Sales Revenue.

This research led Bill to the StoryBrand Framework. StoryBrand is based on putting the customer in the role of the Hero. It puts us in the role of a Guide who helps the Customer reach their goal which is more sales.

Lastly, Bill wanted to be among a network of smart people who shared a similar set of Core Values.  The StoryBrand Certified Guide network is that network of very smart people.

Our Mission

At the Shepherd Holmes Group we know business is a fight to get sales. Your marketing is the key to driving those sales. It shouldn’t be so difficult and expensive to find marketing that works for you to survive the rough times and thrive when times are good. We believe you deserve marketing that creates a Clear Sales Funnel that gets you leads and helps you convert them into sales.

Our Vision

When we help businesses grow stronger; jobs are created, families are strengthened, and communities are built.

  • Fail Forward; mistakes will come. Learn from them.
  • Promote Change; be part of what’s to come and make it better.
  • Choose Positive; every day we have a choice of attitude. 

A few business leaders we’ve helped…

I love business. I’ve started, grown and sold many businesses.  With each venture marketing was always the key to success.  So recently I found myself in a new business that had tremendous customer reviews, but converting leads into sales was a struggle. 

We needed another viewpoint with new eyes and ideas to get things rolling. 

We were lucky, Bill with Shepherd Holmes Group suggested and led us through a workshop and the StoryBrand process..  He helped us refine our message and get on the same page.  We have great products but we hadn’t really refined and communicated the message clearly. Bill was a great guide to improved clarity and increased sales.

Lirel Holt

CEO, Founder - CarStar

Marketing is the single most requested topic of need from our participants. In particular, for new Mentees, it is their #1 priority.

Bill leads multiple groups through our AMPUp program covering essential business areas; including an in-depth marketing analysis. He has helped dozens of our participants gain clarity about their businesses and their marketing plans. 

Bill helps them diagnose their problems and helps them craft a plan to solve those problems.  Bill is an invaluable participant and contributor to our mentees, the HEMP organization and our community.

Christina Dreiling

Managing Director, Helzberg Entrepreneurial Mentoring Program (HEMP)

I knew I needed to market to get new clients. My problem is I don’t like talking about myself. I don’t want to be in the limelight. I just want to help my clients have a successful event experience. Bill understood that. He helped me build a message around the problem I help my clients solve. How I help people reduce the stress of event planning so they can enjoy the experience. My marketing plan, messaging, web presence and marketing copy is uniquely me and also helps clients see the value I bring to them personally as well as their event.  He took the time and guided me to better understand my target customer, clarify my message, and created a clear sales funnel for new customers to easily find me.

Kerry Gentry

Principle, Edgewood & Park

What we do…

When businesses need more sales they know they need marketing help. They often don’t know where to start. Most conventional marketing wants to take them through a long and expensive “branding” process. They want to change the name. Or design a new logo. All costly experiments that leave the business frustrated and no closer to growing sales.

At Shepherd Holmes Group we don’t care about selling you random services.

We care about growing your sales. We help our clients:

• Clearly define their customers
• Clarify the customer’s problem they solve
• Build a Clear Sales Funnel to Get More Sales