Throughout his business career Bill was frustrated with paying high marketing fees for impressions, clicks, and exposures. It seemed the answer to why the marketing wasn’t working was that they needed more resources.
“All I want is more warm leads!”
So Bill dug in and started researching for a system. A framework. “A process that helped move customers with a problem to be solved toward a business that could solve that problem.” Why does this have to be so difficult?
From the research Bill discovered 3 Key Characteristics he was looking for in a framework:
- Humility; Put the Clients’ needs first.
- Discipline; Follow a proven process
- Dedication; Stay with the process to learn and improve
Bottom Line: Show results that are measured in Leads, Conversion, and Sales Revenue.
This research led Bill to the StoryBrand Framework. StoryBrand is based on putting the customer in the role of the Hero. It puts us in the role of a Guide who helps the Customer reach their goal which is more sales.
Lastly, Bill wanted to be among a network of smart people who shared a similar set of Core Values. The StoryBrand Certified Guide network is that network of very smart people.
At the Shepherd Holmes Group we know business is a fight to get sales. Your marketing is the key to driving those sales. It shouldn’t be so difficult and expensive to find marketing that works for you to survive the rough times and thrive when times are good. We believe you deserve marketing that creates a Clear Sales Funnel that gets you leads and helps you convert them into sales.
When we help businesses grow stronger; jobs are created, families are strengthened, and communities are built.
- Fail Forward; mistakes will come. Learn from them.
- Promote Change; be part of what’s to come and make it better.
- Choose Positive; every day we have a choice of attitude.